THE DAYS OF SACRIFICING QUALITY FOR CONVENIENCE ARE OVER Conventional audio formats discard parts of the sound to keep file size down, but part of this lost detail is the subtle timing information that allows us to build a realistic 3D soundscape in our minds. Without it, music becomes flattened. And our ears know it isn’t real. With MQA, we go all the way back to the original master recording and capture the missing timing detail. We then use advanced digital processing to deliver it in a form that’s small enough to download or stream. The result is astonishing. Every nuance and subtlety of the artist’s performance – every tiny drop of emotion – is authentically reproduced. When you listen, you’ll be transported right into the very moment of creation. You’re there. MQA is different MQA keeps all this timing information, and folds it into a file that's only a little bigger than a CD. Played back on any existing system, it will sound better than CD. But on an MQA-capable system, the music will be unfolded, reproducing every element that's in the original recording.
How do I play MQA? MQA can be played on any audio device, whether that’s inside your home, your car, from your phone or anywhere else you might be – perfectly fitting into the way you listen to your music today. Without an MQA enabled product, the sound will be better than CD quality. To truly unlock the richness of MQA you’ll need a device or software with an MQA decoder. On playback of MQA content, the player indicates you are hearing exactly what the artist recorded and approved in the studio.